Please call your Senator and demand they co-sponsor. ?NEWS: Tomorrow I am introducing legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos. Chuy Garcia (D–Ill.) called for a congressional investigation. Chris Murphy (D–Conn.) tweeted that he'd be introducing legislation that would invoke the Defense Production Act to keep the Choco Taco alive.
In response to the Swiss-based Unilever's announcement, Sen.
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But the fast-acting free market is already preparing to resurrect the frozen treat. He wrapped up some Pesach lamb, some matzah and some bitter herbs and ate them together.The news that Unilever would be discontinuing the Choco Taco ice cream product was met with shock, dismay, and (satiric) cries for government intervention. As we read in the Passover Haggadah, “This is what Hillel did, at the time that the Temple stood. This approach to life dates all the way back to Rabbi Hillel.
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As Drazen notes, “With the Choco Taco you’re getting the ice cream, cone, nuts and chocolate with just about every bite.”Īs Jews, we know how to hold in our hands and savor multiple places, multiple times, or as Mordecai Kaplan, the founder of Reconstructionist Judaism (whose headquarters are also in Philly) put it, multiple civilizations with every bite of Jewish life. The very shape and composition of the Choco Taco is emblematic of Jewish values. The Jewish flavor of the Choco Taco runs deeper than the religious persuasion of its inventor or distributors. Unilever then went on to buy Klondike, which became the parent company of Choco Taco until the announcement this week that it would be discontinued (thus making Unilever even more unpopular with ice cream-loving Jews, following the recent Ben & Jerry’s debacle). To manufacture Drazen’s invention, Jack & Jill partnered with Wisconsin-based distributor Gold Bond, which was later bought by Good Humor, which had been bought by Unilever. Everything bagel-flavored ice cream now exists and we don’t know what to think.But the Choco Taco has a particularly Jewish provenance. From Steve Herrell (whose wife and business partner are Jewish), to Ben & Jerry’s, Haagen Dazs to Baskin-Robbins, our country’s favorite frozen desserts were all the product of Jewish invention, ingenuity and our collective desire to sweeten life’s often challenging path. In a broader sense, one could easily make the argument that ice cream is America’s most Jewish industry. What made this an especially bittersweet moment for me is that the Choco Taco is a singularly Jewish creation. Chris Murphy of Connecticut even suggested invoking the Defense Production Act to stave off the beloved treat’s demise. Horror author Stephen King, soccer star Alex Morgan, Star Trek legend George Takei, all expressed their condolences. On social media, the outpouring of love and sadness was overwhelming. As reported (eulogized?) by The New York Times, CNN, The Washington Post and NPR, the beloved ice cream novelty the Choco Taco is being discontinued, effective immediately. In a summer, in a year, in an era of seemingly endless bad news, the announcement that came this past Monday still stung.
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